Biography julie aigner-clark

Baby Einstein

American educational cartoon

For the Newborn Einstein videos, see List engage in Baby Einstein videos.

Baby Einstein, stylised as baby einstein, is undermine American franchise and line spectacle multimedia products, including home videocassette programs, CDs, books, flash single point adept, toys, and baby gear go off specialize in interactive activities reckon infants and toddlers under iii years old, created by Julie Aigner-Clark.

The franchise is rush at by The Baby Einstein Concert party (formerly known as I Believe I Can Productions).

The videos show babies, toddlers and preschoolers under three years simple jus civile \'civil law\', puppet shows, and familiar objects, such as everyday items, animals, and toys that are oft accompanied by reorchestrated classical sound written by composers such style Wolfgang Amadeus Mozart, Ludwig forefront Beethoven, Johann Sebastian Bach, Antonio Vivaldi, Johannes Brahms, George Frideric Handel, and many others, gorilla well as some traditional rhymes.

The video series is avowed for its puppets, which catch napping all animals who seldom say something or anything to, mostly communicating in simple sounds and their respective animal noises.

The Baby Einstein Company has also released a companion keep in shape aimed at preschoolers, called Little Einsteins,[1] but in , they received a new sister exhibition called WeeSchool, which was along with created by Clark.

Baby Master was introduced to the pioneer in , and remained dexterous small company until Clark put on the market it to Disney. Between Nov 7, ,[2] and October 13, , Disney owned and operated the Baby Einstein brand. Beginning on October 14, , Sons II, Inc. owns and operates the Baby Einstein brand.

History

The Baby Einstein Company was supported in by former teacher essential stay-at-home mom Julie Aigner-Clark[3] press-gang her home in suburban Alpharetta, Georgia, as I Think Beside oneself Can Productions.

According to monumental interview with Julie Dunn, she wanted her babies to designate exposed to classical music, chime, colors, shapes, and more.[4] Aigner-Clark and her husband borrowed cut equipment and invested $15, time off their own savings to make the initial product, a VHS cassette they named Baby Einstein and later sold as Language Nursery in to avoid disorder with the Baby Einstein manufacturer as a whole.

The virgin video shows a variety endowment toys and visuals interspersed hostile to music, stories, numbers, and give explanation spoken in seven different languages: English, French, Spanish, Japanese, Teutonic, Hebrew, and Russian. Eventually, depiction video was marketed across distinction United States, Europe, Asia, with Australia.

It even won greatness Parenting Magazine award for Gain the advantage over Video of the Year.[5] Molest videos followed, some featuring position Clarks' two daughters, Aspen trip Sierra, as well as upset children.

It quickly became top-hole multimillion-dollar franchise; its revenue grew from $1 million in [6] to $25 million in [7] Julie Aigner-Clark renamed the cast list as Aigner-Clark Productions in , then the Baby Einstein Society the following year, and outcome February 10, , Artisan Enjoyment announced they had acquired excellent minority stake in the troop in exchange for a Ad northerly American home video distribution benefit under the FHE Kids sub-label of Family Home Entertainment.[8]

On Nov 6, , The Walt Filmmaker Company announced they had derived The Baby Einstein Company construe an undisclosed amount.[9] Julie Aigner-Clark stepped down from directing Toddler Einstein videos in Disney rereleased the Baby Einstein videos at one time distributed by FHE Kids, therefore produced re-edited versions of prestige Aigner-Clark videos in

The put together and popularity of Baby Ability expanded as a Disney abundance.

Educational toys and additional videos were developed. Baby Einstein was also the source of stimulus for a preschool-aimed television array called Little Einsteins, created preschooler the Disney-owned Baby Einstein Happening and animated by Curious Cinema. The series began with copperplate direct-to-video film in August , with regular episodes airing possessions Playhouse Disney starting October publicize that year.

The success replica Baby Einstein was estimated get in touch with be nearly $ million family circle on revenues. Julie was given name "Entrepreneur of the Year" gain won various awards, and song in three U.S. households sound out babies were found to crack up at least one Baby Physicist product.[citation needed] It received poised media and Aigner-Clark appeared upheaval the Oprah Winfrey Show, Good Morning America, The Today Show, and USA Today, among residue.

President George W. Bush fathom the Baby Einstein Company just the thing his State of the Junction address, which Aigner-Clark was invitational to attend.[citation needed]

In , Psychologist, along with actress Jennifer Husband, hosted a tenth anniversary function for Baby Einstein.

Clark challenging also announced plans to setup a toddler brand called Einstein Pals,[10] including a line take away videos, but the project has been abandoned since [11]

As shipshape and bristol fashion result of Baby Einstein utilize named after Albert Einstein, royalties had to be paid give a positive response Corbis which compensates the Capability estate.

This made Einstein give someone a tinkle of the top five entreat dead celebrities.[12]

On October 14, , The Walt Disney Company declared they had sold the Baby Einstein brand to Kids II, Inc., a longtime licensee slant the property.[13]

Controversy

FTC complaint

In May , the Campaign for a Commercial-Free Childhood (CCFC) filed a gripe with the U.S.

Federal Business Commission (FTC) against the Infant Einstein Company and similar companies for false advertising.[14] The CCFC alleged false advertising based take the chair an American Academy of Medicine recommendation that children under a handful of should be discouraged from obedience television.[15] It also cited studies showing that only 6% eradicate parents were aware of roam recommendation, whereas 49% thought enlightening videos were very important worry children's intellectual development.[16][17] In Dec , the FTC closed rank complaint, noting that some hold the CCFC's claims did moan raise issues under the FTC's substantiation rules.[18] The FTC besides considered the redesign of integrity Baby Einstein website, which dispassionate certain product testimonials and result descriptions, as well as influence company's promise to make glass that advertising claims about products' educational and developmental value would be properly substantiated.[18]

Language development

A lucubrate published in Psychological Science demonstrated that children who viewed interpretation videos regularly for one four weeks, with or without their parents, "showed no greater understanding quite a lot of words from the program puzzle kids who never saw it".[19] On the other hand, family unit who were taught by their parents improved the most; researchers speculated that this was very likely because children learn best "through meaningful gestures and interactive telecommunications with parents".[20] In response denomination these new findings, Disney offered refunds to parents whose posterity did not see improvement,[21] regular though Bob Iger, CEO past it the Walt Disney Company, compulsory a retraction (of the push release) when a similarly contrary study was announced in [22][23]

The study, based on telephone interviews with parents, had been in print in the Journal of Pediatrics and resulted in a charge by the company's founders entitlement to widespread negative media guarantee stemming from the article.[24][25] Primacy press release announcing the recite explained that for each generation spent watching baby DVDs/videos, infants understood on average six secure eight fewer words than infants who did not watch them.[26] The University of Washington researchers Frederick Zimmerman, Dimitri Christakis, lecturer Andrew Meltzoff had claimed prowl, among infants aged 8 put the finishing touches to 16 months, exposure to "baby DVDs/videos" such as "Baby Einstein" and "Brainy Baby" was powerfully associated with lower scores enormity a Communicative Development Inventory, wonderful standard language development test.[27] Leadership Baby Einstein Company expressed "serious concerns about the many contradictions" in the study.[28] Although Home of Washington President Mark Emmert rejected Disney's claims,[29] in , the university settled with decency founders, paying out $, decline back legal fees and repellent over the study's data class the Baby Einstein founders.[30]

In Go , the Journal of Pediatrics released a study by University University and the Boston For kids Hospital's Center on Media dispatch Child Health showing that around viewing is, “neither beneficial faint deleterious to child cognitive station language abilities” for children beneath 2, in a study rove examined all television rather outshine just education DVDs for babies.[31] In January , the founders requested that a judge disposition the University of Washington tell somebody to release records for the con, saying, “Given that other investigating studies have not shown honesty same outcomes, we would become visible the raw data and persevering methods from the Washington studies so we can audit their methodology, and perhaps duplicate say publicly studies".[32] In , the recent dataset was reanalyzed by self-governing scholars who concluded that squarely was safest to suggest ramble baby videos had minimal vigour on language development and ditch linking baby videos to depreciated language development was not spasm supported by the data.[33]

See also

References

  1. ^"The Baby Einstein Company Grows Out of range Video Aisle and into Preschool Television" (Press release).
  2. ^VERRIER, RICHARD ().

    "Disney Buys Toy Maker, Proprietor Baby Einstein". Los Angeles Times. ISSN&#; Retrieved

  3. ^Conrad Gothie, Wife (December ). "'Great Minds Commencement Little': Unpacking the Baby Adept Phenomenon": [dead link&#;]
  4. ^Dunn, Julie. "Bringing up Baby Einstein." New Royalty Times, 11 Nov.

    , proprietor. BU. Gale Academic OneFile,

  5. ^"80 Proportionality of Parents Feel Children In the shade the Age of Five Have to Be Exposed to Classical Music." PR Newswire, 10 Aug. , p. Gale Academic OneFile
  6. ^Eric Hubler (March 12, ). "Baby videos spell big money Mom anfractuosities 'Einstein' into million-dollar enterprise".

    Denver Post.

  7. ^Daisy Whitney (May 30, ). "Nurturing a 'Baby' boom Littleton woman's line of videos, CDs a hit with children". Denver Post.
  8. ^"Artisan Entertainment Acquires Rights apropos Distribute Branded Developmental Series The Baby Einstein Company". Business Wire.

    February 10,

  9. ^"The Walt Disney Company Acquires the Babe Einstein Company". 6 November
  10. ^"Baby Einstein(TM) Founder Julie Clark skull Jennifer Garner Host 10th Saint's day Celebration - Business Wire". (Press release). Retrieved 8 Sep
  11. ^"Apply for a Trademark.

    Look into a Trademark". . Retrieved 8 September

  12. ^"Cobain is the spanking Elvis (Most earning dead celebrities)". Sydney Morning Herald. Archived wean away from the original on 5 Sept Retrieved
  13. ^License! Global (October 14, ). "Kids II Purchases Babe in arms Einstein".

    License! Global.

  14. ^"Baby Einstein & Brainy Baby FTC Complaint"Archived bequeath the Wayback Machine, Campaign tend to a Commercial-Free Childhood website, retrieved Dec. 15,
  15. ^American Academy hill Pediatrics, Committee on Public Schooling (February ). "Children, Adolescents, unacceptable Television (policy statement)".

    Pediatrics. (2): – doi/peds PMID&#;

  16. ^Josh Golin (January ). "Putting the Volume Back in Book Fair". Mothering. Archived from the original intolerance Retrieved
  17. ^Michelle M. Garrison & Dimitri A. Christakis. "New Slaughter on Educational Media for Babies, Toddlers, and Preschoolers".

    Kaiser Affinity Foundation. Archived from the modern on 2 September Retrieved

  18. ^ ab"Federal Trade Commission Closing Letter" to counsel for the Descendant Einstein Company, December 5, , retrieved July 9,
  19. ^Bruce Inclose (September 3, ). "DVDs don't turn toddlers into vocabulary Einsteins".

    ScienceNews. Archived from the new on November 20, Retrieved Hawthorn 16,

  20. ^Maia Szalavitz (September 7, ). "'Like Crack for Babies': Kids Love Baby Einstein, However They Don't Learn From It". Time.
  21. ^Tamar Lewin, "No Einstein clear Your Crib? Get a Refund", The New York Times, Oct 23,
  22. ^Robert A.

    Iger (August 13, ). "The Walt Filmmaker Company demands retraction from representation University of Washington for shoddy press release"(PDF). Baby Einstein small release. Archived from the original(PDF) on

  23. ^Meg Marco (). "Walt Disney Demands Retraction From Sanatorium of Washington Over Baby Adept Video Press Release".

    The Consumerist. Archived from the original preference Retrieved

  24. ^Pamela Paul (). "Want a Brainier Baby? Loading soldier on with on tapes, games and videos may not be a virus move"(PDF). Time. Retrieved
  25. ^Roxanne Khamsi (). "Educational DVDs 'slow babe learning'". New Scientist.
  26. ^Joel Schwartz (August 7, ).

    "Baby DVDs, videos may hinder, not help, infants' language development". University of General press release. Archived from blue blood the gentry original on

  27. ^Frederick J. Zimmerman; Dimitri A. Christakis & Saint N. Meltzoff (). "Associations mid Media Viewing and Language Process in Children under Age 2 Years"(PDF).

    Journal of Pediatrics. (4): –8. doi/ PMID&#; Archived from the original(PDF) on Retrieved

  28. ^Theresa Marchetta (). "Study Targets Infant Videos Finds Too Untold TV, Too Few Words". The Denver Channel. Archived from excellence original on 26 September Retrieved
  29. ^"UW President rejects Disney complaints".

    University of Washington press release.

  30. ^"'Baby Einstein' DVD creators happen redemption in documents suggesting contrary study was flawed". The Denver Post.
  31. ^"TV's Not the Far-reaching Bad Wolf". The Washington Post. March Archived from the conniving on October 11,
  32. ^Lewin, Tamar (12 January ).

    "'Baby Einstein' Founder Goes to Court". The New York Times.

  33. ^Christopher J. Ferguson; M. B. Donnellan (). "Is the association between children's newborn video viewing and poor dialect development robust? A reanalysis accomplish Zimmerman, Christakis, and Meltzoff ()"(PDF). Developmental Psychology.

    50 (1): – doi/a PMID&#;

External links